Cost Per Sale
Cost Per Install
Cost Per Lead
Cost Per Action
Profit percentage deduction
Internal traffic of applications installed on smartphones and from partners networks
Facebook Instagram, VK, TikTok, Snapchat social media traffic
Customer
GEO
RU/LT/IT/US
Category
E-com marketplace
Aim
Purchase of new users within 7 days (revshare 7d)
Implementation
Targeted advertising on Facebook and Instagram
Result (for 1 month)
Customer
GEO
RU/KZ
Category
Clothing e-shop
Aim
Installing the mobile application
KPI
Conversion to install - first purchase 30d > 5%
Implementation
Targeted advertising on Facebook and Instagram
Result (for 1 month)
Customer
GEO
AE/SA/OM/KW/QA
Category
Mobile applications with entertainment content distributed by subscription to mobile providers
Aim
Subscription
Implementation
Targeted advertising on Facebook and Instagram
Result (for 1 month)
Customer
GEO
RU
Category
Job search service
Aim
Installing the mobile application
KPI
Conversion of install events must be:
- minimum 25% in registration
- 7% in CV
Implementation
In-App traffic
Result (for 1 month)
Customer
GEO
AE/SA/OM/KW/QA
Category
Mobile applications with entertainment content distributed by subscription to mobile providers
Aim
Subscription
Implementation
Targeted advertising on Facebook and Instagram
Result (for 1 month)